What Makes for a Successful B2B Marketing Campaign? [Ultimate Guide]

Introduction

What is B2B marketing, really?

We’re all human

What makes B2B different from B2C?

Longer buying cycles

Medium and tone

Defining success in B2B marketing

Metrics are complex

Stay flexible

6 B2B marketing examples to inspire your next campaign

Playing it straight with Ask the Expert by Quickbooks

Keeping it real with Employee Advocacy by Drift

Pushing the limits with the Radical Regeneration Manifesto by Bidwells

Something completely different with Did you mean Mailchimp? by Mailchimp

Blending work and play with Small Talk by Sage

Owning your niche with the Data Literacy Program by Qlik

Final thoughts

  • Create useful content your audience can trust. Then, make it easy for them to find.
  • Document, rather than create. Build a window into your company culture that makes you seem more human.
  • Start a project that will impact your community for the better. Then bring in others to help you take it as far as it will go.
  • Be loud, cause a scene or do something weird. Capture the imagination of your audience.
  • Strike the perfect balance between education and fun.
  • Work towards a better world by telling others what you know.

Understand yourself, understand your audience

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Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

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Raul Tiru

Raul Tiru

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

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