The Future of Digital Asset Management

We believe, as disruptors of this market, that DAM solutions shouldn’t stop at just storing assets in a secure way. DAM should be at the heart of all your departments, it shouldn’t be just another marketing or branding tool. Our vision for digital asset management is more strategic.

Aligning all stakeholders to your brand

Everyone who works with your brand — from the executive delivering presentations to the board, to the receptionist sending announcements with your logo in their email signature — should be brand consistent and have access to your DAM solution for material that is relevant to their role in your company.

Maximize user experience

Does this mean that they need to always log in to a software every time they need an image or a file? Not in our vision. Ideally, they don’t even know that they have a DAM. A system needs to be so user-friendly that it steers employees to the most up-to-date asset that fits their needs without adding any steps to the process.

DAM connects with everything

The way we are going to achieve this level of user satisfaction is through advanced integrations. Let’s say you have the trusted PowerPoint open and you are creating a presentation for the next sprint meeting. To make the presentation more engaging, you are adding pictures or illustrations.

Wouldn’t it be nicer if you could access all these pieces of content directly from the PowerPoint app instead of opening a folder or another app to search or scroll through your options? Sign us up.

Never download an asset again

The rise of cloud-based solutions and applications has an annoying and inefficient side effect: the constant exporting, importing, downloading, uploading, rendering struggle. I know all you professionals who regularly handle video files (which are getting bigger and bigger with the increase in quality) experience this all the time.

Advanced DAM solutions, like Lytho, will make all this obsolete. You can edit, save, post and share all your content from your single source of truth without ever downloading a single file on your laptop. Not only will this reduce headaches, but it will also increase security, free up space on your hard drive, and help everyone work remotely.

Digital asset management as a strategic partner

Digital asset management will only become more important in the future. It will be the solution helping companies to always stay on brand and maximize all their digital content operations. If you’d like to hear more about how our vision for the future of DAM can benefit your company, get in touch with our experts. They can give you the tools you need to get the most out of your brand and the best out of your people.

Related articles

Digital Asset Management

Digital Asset Management for industries

Originally published at



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Raul Tiru

Raul Tiru


Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit