The Best B2B Content Marketing Metrics for Your Business

How to Measure Content Marketing Performance

1. Use an Interactive, Measurable Format

2. Find out what resonates with your audiences

3. Test and re-test to learn what metrics should matter to your B2B marketers:

Content Marketing Evaluation for Your Business

Foleon & CMI White Paper

The Experience Matters: Four Challenges Marketers Must Address to Overcome Content Creation Barriers

--

--

--

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Latest Trends in Video Marketing

How to Avoid Emails Going to Spam: The Ultimate Guide

8 GOLDEN PRINCIPLES FOR FACEBOOK MARKETING At No Cost

The O.M.N.I™️ Strategy for Campaigning On Social Media — An Introduction

How to Sell Upstream without Alienating Your Sponsor

You’ll lose, because you are old-schooled

5 Strategies To Grow Your Publication’s Instagram

How to create a Tone of Voice and Brand Messaging

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Raul Tiru

Raul Tiru

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

More from Medium

4 Content Strategies (and Tips) to Increase Lead Generation

Product Marketing

Discover customer persona b2b business tips to quadruple profits

customer persona b2b

Marketing Principles