Statistics for Interactive Sales and Marketing Collateral

Google Analytics segments: Recognizing and learning from visitor groups

  • On the Reporting page, click the Add segment > New segment button and then click on Conditions under Advanced.
  • Set the filter to Page title (or ‘page’ for URL filter), select contains, and then enter the publication title. In our case, this would be ‘Drag & Drop’.
  • You will see that Google Analytics provides you with options once you start typing.
  • Don’t forget to name your segment so you can easily find it again.

Important metrics for measuring your content’s success

Get further insights with Google Analytics events

  • Event category
  • Event action
  • Event label

Next steps: custom dashboards and custom reports

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Founder https://GlobalOwls.com. You have a story to tell. We want to help. Let’s create memorable content. #Nonprofit #SocEnt #Charity

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Raul Tiru

Raul Tiru

Founder https://GlobalOwls.com. You have a story to tell. We want to help. Let’s create memorable content. #Nonprofit #SocEnt #Charity

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