Scale content successfully with a Brand Management solution
Scale your messaging to reach your customers and make an impact.
Content scalability is one of the biggest challenges marketing faces. There are two key reasons for this:
- People need more content to be convinced.
- They want personalized messages that speak to them directly.
Companies are looking for ways to create more with less resources so they can be visible, relevant, and interesting to their target audience.
Lytho helps brands scale content by reducing inefficiencies, managing all your content from a central location and enabling colleagues to create their own content through locked, on-brand templates that require no training. This not only reduces the pressure on designers, but it also makes content creation smoother and increases output without any added agency or staff costs.
Increase digital visibility
Competition over new customers is not getting any easier. To stay in the race, brands have to talk to customers where they already spend their time: on their phones, tablets and laptops. To reach people, you need to push out a constant stream content that helps your brand stand out and is relevant to your audience.
Create diversified content that resonates
An ongoing challenge creatives face has to do with the quality of content. How to create diverse, interesting pieces that rank well on and offer new insights to your audience? Most of your content like images, infographs and illustrations actually go unused while 20% of your assets are used over and over again. This is because people in your company simply don’t know or can’t easily access all the goodies that you own.
A quality solution helps users see all relevant content with just a couple of clicks. It even analyzes and tracks which content has been used, how many times, where and by whom, making it easier to avoid over-using popular marketing collateral.
React fast and be relevant
In order to be able to jump in and create content and information on different topics that are trending in your industry, you need to have time to react quickly.
If you can plan in a post about a surprising new development a month from now, it’s highly likely that your audience has already moved on by the time you give your five cents on it. It’s crucial that you streamline content coordination and repetitive tasks and use your resources to interact with your audience on relevant topics.
Are you ordering your banners, flyers, business cards and other design work from an agency because you don’t have enough in-house knowledge to use design software? Let’s put an end to that. There is a time and a place for professionally trained designers but having them edit the same template, fixing grammar errors in your pdfs and creating simple designs is not one of them.
With Lytho’s unique Create & Publish module allows everyone to create their own professional visuals without any training or prior knowledge of design software.
Why Lytho is the best choice to scale content
We can help scale your online marketing and communications efforts and streamline your processes so you can focus on supporting customers and showing your value.
- Securely store, share, and create all of your content in a single source of truth.
- Break through the designer bottleneck and enable everyone to create their own on-brand materials with a software that is so easy to use it requires no training.
- Reduce agency costs by implementing locked templates.
- Save time from coordination and use it to create new content.
- Manage interactive brand guidelines so that content is always consistent.
- Lytho integrates with all your favorite software, including Adobe InDesign.
“Lytho has enabled us to centralize all our assets so that our Headquarters have a reliable overview of what is going on in different regions. We are saving a lot of time and energy now that our content operations are streamlined and efficient.”
- Nel Meinderts from KIWA
“We are happy with Lytho because they deliver what they promise. We are excited to grow with them and recommend that all companies that are looking for an easy solution for storing and sharing content with colleagues and distributors also check out Lytho.”
- Josephine Petruccelli from Segway
“Lytho is a valuable partner for scaling our content efficiently and organizing our digital assets.”
- Brand Manager at Ava
“Implementing Lytho has been easier than we ever imagined. Everything is going smoothly; our requests are being handled on time and our account manager has been a great help every step of the way.”
- Kevin Baltruweit from Lavazza