Make your brand guidelines meaningful with a Brand Management solution
Connect your stakeholders to your brand with engaging guidelines.
Brand guidelines are not just a document that collects information about your brand. They are a key to brand alignment. Storing brand guidelines on a PDF document and sharing updated versions over and over again will lead to misalignment because so many versions exist. It becomes a hassle for your colleagues to find out which file is the correct one and who’s hard drive it’s on.
If all your stakeholders know how to find your brand guidelines, know what they are and how they apply to their specific role, you have achieved brand alignment, a critical measure when it comes to customer attraction and satisfaction.
Lytho helps companies improve their brand alignment by making brand guidelines cloud-based and user-friendly. We can make sure that your brand guidelines:
- Are easy to find by all employees and partners who promote your brand
- Interact with the reader and have direct uploads to your fonts, logos, etc.
- Are available in one place only for easy updating and to prevent duplicate files
- Can easily be shared with partners, distributors, and agencies
How to make sure people read your brand guidelines
Make branding easy for your colleagues. It’s one thing to define your brand identity and create a style guide to support it. But most of the time these documents just gather dust in a drawer or folder somewhere, never to be seen again. Lytho’s Brand Center makes it easy to create and adjust cloud-based guidelines that all employees know how to access whenever needed.
Build trust with your audience
In order for people to trust a brand with their hard-earned money, they need to believe that they’ll get a dependably good result. Every interaction with customers should embody your brand’s promises in a way that consistently underscores who you are. This will build deep and long-lasting trust.
Improve brand awareness
If your brand always looks or feels different, it’s as if it’s disguising itself in front of your audience — which is the exact opposite of what you want. By always reaching people with the same tone, colors, visual assets, and more, your brand will be more easily recognizable and memorable.
Brand awareness establishes trust and builds equity for your product. When a customer becomes familiar with your brand or product and understands the value, they won’t think twice about where they spend their money and who they advocate for.
Why Lytho is the best choice to build brand consistency
We can help your brand guidelines reach and resonate with all your employees and partners so you can focus on supporting customers and building a great reputation.
- Manage interactive brand guidelines so that content is always consistent.
- Securely store, share, and create all of your digital assets in a central location — no more duplicates, no more missing files.
- Save time from coordination and build your brand awareness by creating new content.
- Enable your external stakeholders to stay brand consistent with locked content templates.
“Lytho has enabled us to centralize all our assets so that our Headquarters have a reliable overview of what is going on in different regions. We are saving a lot of time and energy now that our content operations are streamlined and efficient.”
- Nel Meinderts from KIWA
“We are happy with Lytho because they deliver what they promise. We are excited to grow with them and recommend that all companies that are looking for an easy solution for storing and sharing content with colleagues and distributors also check out Lytho.”
- Josephine Petruccelli from Segway
“Lytho is a valuable partner for scaling our content efficiently and organizing our digital assets.”
- Brand Manager at Ava
“Implementing Lytho has been easier than we ever imagined. Everything is going smoothly; our requests are being handled on time and our account manager has been a great help every step of the way.”
- Kevin Baltruweit from Lavazza