Is the ROI and Usability of Interactive Formats That Much Better Than PDFs?

https://www.foleon.com/blog/roi-and-usability-of-interactive-formats

You asked

This question came from Michael:

  • Is it portable?
  • Is it mobile-friendly?
  • Is it printable?
  • Can it be shared with multiple editors?
  • What is the learning curve for people without a design background or experience with interactivity?

We answered

Hey Michael, thank you so much for taking the time to leave your thoughts.

Is it portable?

In our experience, interactive content is just as portable as any other digital content. Maybe even more so than content that requires a download to view.

Is it mobile-friendly?

At least at Foleon, interactive content is absolutely mobile-friendly by design. That’s definitely a huge advantage over formats like PDF, which are absolutely not.

Is it printable?

We know it’s annoying to answer a question with a question, but we usually ask, does it need to be? Interactive content formats aren’t for every type of content — there’s a time and place. If it’s meant to be printed and live a physical life, another format is probably better.

Can it be shared with multiple editors?

The ability to collaborate and co-create is one of the biggest advantages of content creation platforms like Foleon. Old-fashioned formats like PDF keep production limited to those with specific skill sets, which leads to content bottlenecks.

What is the learning curve for people without a design background or experience with interactivity?

The learning curve depends on the platform — there’s a wide range of usability across content creation platforms. We can only speak for Foleon, which is a drag-and-drop editor that is designed to be easy for anyone to use.

Lastly

You can find a condensed version of this response on the original social media post.

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Raul Tiru

Raul Tiru

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Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit