How to Make Your University Unforgettable to Future Students

The methods you should rely on

There’s no denying that the digital age has significantly impacted the way schools and universities communicate effectively, from enrolment to advancement. Nowadays, it’s almost second nature for people to read something from the palm of their hand even when a printed version is sitting right in front of them.

  • Direct Mail
  • Brochures
  • Generic Websites
  • Program Pamphlets
  • Print Magazines
  • Flippable PDFs
  • Generic Newsletters
  • Broadcast Email
  • Personalized Content
  • Virtual experiences
  • Microsites
  • Videos & Social Media
  • Interactive Content
  • Mobile Apps
  • Tailored newsletters
  • Personalized, triggered email

Keep up with technology

To further your position as a pioneer of higher education, your institution needs to keep up with modern-day technologies and leverage them to maximize the return on your university’s communications efforts.

Letting your audiences engage how they want (when they want)

Nowadays, students and alumni are used to accessing the information they want. However, they want. Unlike in the past, prospective students’ research and selection processes are on-demand and self-directed. Give them a chance to direct their college journey and explore, interact, and converse with their preferred content to their preferences.

Create content that’s mobile responsive

We are now living in the reality of a mobile-first world. Mobile-friendliness is no longer an option but a necessity. According to the Global Web Index, the typical digital consumer owns an average of 3.23 devices, and for Gen Zers, it’s up to 5.

Visually tell your school’s story

There’s a reason why digital storytelling is all the rage these days. Most university marketing can sound remarkably similar, so making your brand stand out is important. It’s no secret that stories and visuals are scientifically proven to be more memorable and engaging. Using visuals to tell your school’s story more authentically can be a huge draw in the age of social media.

Use data to make informed decisions

The increasingly competitive admissions landscape means universities can no longer afford to lose out on their leads and prospects to their competitors. Digital content gives universities the power to perform closed-loop reporting.

Delivering the right message to prospective students

Of course, it’s not about creating more content but instead creating more relevant

Time to experiment

Well executed content has the power to attract prospective students to your website and provide them with the information they need to consider your university as the perfect fit for them.‍

Foleon Guide

Modern marketing for higher education

Wondering if those old tried-and-true outreach methods are failing you? Here’s what’s changing in higher education marketing.

Popular topics



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Raul Tiru

Raul Tiru


Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit