How to Create Interactive Content That Engages Your Audience

How to identify which content assets to update

Your first port of call is to work out which articles, guides, eBooks, and so forth to update. Here are some tips on identifying which assets to put a fresh spin on.

  • Check your analytics for articles that have previously ranked well but dropped off over time. Perhaps they could do with realigning with search intent or updating keywords that will perform better today.
  • Seek out the content that is date or time-sensitive. The Best of 2021s and Top Events of 2020, for example.
  • Locate static content that could do with a visual refresh, including those that would benefit from interactive elements such as quizzes, calculators, or checklists. More on this later…
  • Check content related to current affairs or a situation that may have changed considerably over time and update to reflect current events.
  • Find any content not performing well on mobile or smaller screens and update accordingly.

Make your content interactive

Let’s start with what we mean by interactive content. Interactive content is any content asset that requires and encourages the user to engage with it actively.

Here are some ideas for interactive elements that can refresh existing content.

  • Add a quiz to the end of a blog article. For example, a questionnaire helps the reader understand which solution is right for them or a test to see how much they know about a particular subject. Always ensure the quiz is relevant to the topic, improves the user experience, and is easy to do on all devices. Give the reader somewhere to go after they complete the test. For instance, a prompt to find out more about the solution that fits their test outcome. Or a link to a blog that will tell them more about a topic the test shows they are interested in.
  • Include an interactive calculator in an eBook or how-to guide. Calculators are a powerful tool for helping customers understand a product’s or service’s benefits. As someone glad they left math behind at High School, these handy gadgets are one of my favorite interactive content elements. They can tell an evocative story when used and provide instant results. You could also prompt your reader to supply a few contact details in exchange for a more detailed report or summary of their results. Great for lead gen or building an email marketing list based on their preferences.
  • Add an explainer video to a blog or email marketing campaign. Video demos or explainers are a great way to convey information to a lead at the awareness or decision-making stage of the buyer journey. Encourage your user to participate in the experience by bringing them into the story. This could be by inviting them to control the flow of the video through drag, scrolls, and other interactive buttons.
  • Embed an interactive animation on a key website landing page. Interactive infographics and animations are not only great content formats for bringing complex information to life, but they are also highly shareable, so great for boosting engagement on social media. If you have findings from a data-related report, try an interactive animation to help users digest the information. Or, if you want to show trends over time or in various geographical locations, interactive illustrations could be just the ticket. If you’re looking for inspiration, watch The Infographics Show on YouTube.

Add some personal touches

Today’s customers are often interested in the stories and people behind a brand. Adding some insights or quotes from your team members creates meaningful connections between your company and your customers. It also adds credibility and demonstrates your expertise.

Optimize your call to action

A compelling CTA can mean the difference between a new customer and losing a lead to a competitor. Look at your current CTAs across your web pages, downloads, blogs, and other collateral. Perhaps there is a new offer or piece of content that the reader should be informed about.

Follow up on old posts with fresh insights

Look through your blog archive and identify any content that would benefit from an update. You can refer to the original content demonstrating how situations and trends have changed over time, then offer an update with new insights, data, illustrations, and so on.

Don’t forget…

You don’t need specific technical or design expertise to add interactive elements to your content assets. With Foleon, you can create eye-catching, user-friendly, and responsive designs with a simple drag-and-drop editor. We even offer professional standard templates to help you get more quality content to market quickly. Why not request a demo today and get your content the attention it deserves?

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Raul Tiru

Raul Tiru

Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit