How To Break Through The Noise With Visual Content

Why you need to use visual marketing

1. Humans are fundamentally lazy, and you should accommodate this.

It takes a lot of energy to activate your neocortex and process textual information. It’s far easier to let your reptilian brain do the work instead. Our brains can process images up to 60,000 times faster than text — one reason why movies can move us to tears so much faster than novels can.

2. The average visitor will read only 25% of your text

Sumo analyzed 650,000 articles and found that the average website visitor reads only about 25% of an article’s text. The speed at which people browse through pages and articles, scanning for things that may interest them, makes it more essential than ever that you find a way to stop them in their tracks.

3. Without images, people will only remember 10% of what they read

Research compiled by John Medina reveals that those who hear or read a piece of information are likely to recall only about 10% three days later. However, if relevant imagery accompanies the same information, those people will remember about 65%. That’s a big difference.

Tips for using visual content

The good news is that you don’t need a team of professional designers to incorporate visual marketing into your mix (although it might help). There are many great tools that can help the average marketer create visually compelling content themselves.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Raul Tiru

Raul Tiru


Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit