During CMWorld 2021, we invited marketing professionals to share their experiences on how content marketing technology impacts their content engagement, intelligence, and scalability efforts.
We got a great response from participants and compiled all the findings into a short report.
Here are some of the key takeaways:
- Almost half (48%) of respondents had little to no access to the insights needed to prove the value of their content.
- Over 70% of respondents have moved away from PDF legacy formats for their gated content.
- Around 67% of respondents claim that their current tech stack has failed to improve turnaround times regarding content creation.
Read the complete analysis of these findings and much more in our report.
Foleon Report
CMWorld 2021 Survey Results
Find out how tech is (and isn’t) serving content marketers.
Sim is Foleon’s content marketer and is one of the Foleon blog’s main curators. She’s usually hard at work unearthing headline-worthy content marketing trends.
Popular topics
- How to Write and Format a White Paper
- 6 reasons why you should stop using PDF for business communications
- How to Start Your Own Online Magazine from Scratch
- 19 Types of Marketing Collateral You Need Now
- 6 Popular Types of Content Experiences (with Examples)
- Building and Applying a Content Marketing Strategy
Originally published at https://www.foleon.com.
