Higher Education Marketing. The 2022 Complete Guide


Whether your focus is on students or alumni, the speed at which institutions can respond, adapt, and evolve to the ever-changing landscape isn’t the same as it was five years ago.

1. Welcome to the digital age

4 reasons why your University should go digital

Key challenges of higher ed marketing

These statements will not work on Gen Z, who have the most refined lie detectors of all generations and will see right through irrelevant information. Growing up in the age of social media, they crave authentic storytelling and digital experiences, so don’t be afraid to dive specifically into what makes your school unique.

3 traits of an unforgettable brand

How Foleon can help

2. The role content marketing plays in the digital age

To further your position as a pioneer of higher education, your institution needs to keep up with modern-day technologies and leverage them to maximize the return on your university’s communications efforts.

Going digital: Where it all started

3. The benefits of content marketing for higher education

From outbound to inbound

Leading with value

Flexibility and agility

Longer shelf-life






4. Guiding the student journey

Learn from the best: our top picks

5. Institutional branding

At the center of every institutional brand is a mission, vision, and set of values. Understanding your school’s purpose and personality will help you differentiate yourself from your competitors.

6. Measuring success

Focus on delivering an experience that cuts through the noise by showing what makes your school genuinely unique. In addition to establishing your brand, universities need to ensure that they present the information that prospects value most.

7. Engage faculty, staff and current students

Making students and alumni brand ambassadors

Interviewing your network is also an excellent way for you to keep in touch with them from time to time. Taking a journalistic approach to your marketing and sharing stories from an angle will help you break through the content noise.

8. Foleon for higher education

Social Media

On Your Blog

Email Broadcast

Guest Posts

You can also build up your authority in the space because you’re more likely to be found in searches through guest posting, which can build up your audience’s trust in you. This could lead to more guest post requests, and in turn, greater content promotion opportunities for you.

Paid Ads

A paid post is worth exploring because you can target who sees it. In most cases, these all fall under pay-per-click (PPC). This essentially means that even though many people may see your ad, you only have to pay only when someone clicks on your post.

9. Conclusion

Modern marketing for higher education

Popular topics



Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

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