If you are searching for a digital asset management (DAM) system, you probably already had a look at some vendors and their solutions. However, each vendor offers different features aimed at different requirements. To know what features of a Digital Asset Management system you can expect, we give you an overview of how a DAM system works and what various features a DAM system can offer.
How does a DAM work?
So a DAM system helps you to manage all your digital assets more easily by allowing you to store, find, manage, create, and publish all your digital content. But how exactly?
We earlier mentioned metadata. Metadata is the information about a digital asset. Think of tags, file types, descriptions, names and sometimes even colors. With metadata, your DAM system is able to categorize your assets and making them searchable. To make assets more easy to find an manage, you need to add detailed and accurate metadata. Metadata also allows you to create collections, which lets you keep related assets together.
Metadata is the most important part of your DAM. Every DAM should have some way to manage metadata, but each one does it in a specific way. Make sure the DAM you choose has a metadata structure that will work and grow with your organization.
Key features of a DAM system
When you are searching for a DAM system, you need to select the right solution from the right vendor. Can they provide the features and support you need to manage your brand and digital assets more effectively? We have listed the key features that we believe are important in selecting the right DAM system.
Brand portal
Your designers can probably cite you your brand book from the top of their mind. However, this is likely not the case for other members of your team. Brand consistency is important for consumers to identify with your brand. To ensure everyone uses your brand correctly, a brand portal feature helps you to provide consistent brand guidelines and up-to-date assets to everyone who is involved in creating and publishing marketing material.
User permissions
Some assets should only be accessible for specific people. By setting up user permissions, you have control who can view, edit, download en publish digital assets.
Advanced search
DAM systems rely on the input of metadata to find the right assets. However, not all DAM systems use the same method for browsing through your files. Some have saved search features where others have the possibility to search for characteristics such as color.
Content creation workflow
When creative workflows are missing, the collaboration between your colleagues is not efficient. Especially when you work with external partners or colleagues from other locations, it is easy to lose an overview of who is responsible for what. With a content creation workflow feature, you are able to streamline collaboration between departments and enhance your content production.
Digital content creation and publishing
“Create and Publish” modules allow you to create customizable InDesign templates, adjust predefined text or image areas in the template and create on brand publications. Whether you are creating a social post or a newsletter, every concept is always in the right format and according to your corporate identity. Centralizing the process of creating and publishing marketing materials ensures consistency, prevents errors and fastens the process from web to print.
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Originally published at https://www.lytho.com.
