Essential Inbound Marketing Tools for 2022

What marketing tools and tech should I use for inbound?

Good question! You’re likely to need various tools to support you with different tasks and solve different problems. It’s important to remember that tools are just tools — they’ll help, but you still need a solid content marketing strategy and good tactics to make inbound work.

  • What is your budget, now and for the foreseeable?
  • What problems are you trying to solve, and what do you need your martech to do?
  • Who will be using it, and what kind of training and ongoing support will they need?
  • How many seats will you need from the get-go, and is that likely to increase or decrease over time?
  • Will it benefit other departments such as sales or customer service?

The best CRMs for inbound marketing

The top inbound CRMs can genuinely revolutionize your marketing activities. Who wouldn’t want to centralize all tasks and data, streamline and automate multichannel communications, and efficiently manage campaigns — all from one platform?


HubSpot has practically become a byword for marketing CRMs. Their platform truly feels like it is built by marketers for marketers. One of Hubspot’s key benefits is its holistic approach to campaign management. Users can create and distribute personalized email campaigns, manage social media accounts and blogging, set up paid advertising, create and A/B test landing pages and automate targeted communications throughout the entire customer journey.


Zoho is a great CRM all-rounder and one of the best for managing targeted email lists. Some users report a bit of a steep learning curve, but you should quickly make any training time back once you get to grips with the impressive workflow automation tools. Zoho’s website also has a great library of resources and various customer support options to put you on the right track.

The top Search Engine Optimization (SEO) tools for inbound marketing

SEO is a complex beast and can be very time-consuming to manage. The technical side of things can also be challenging from a training perspective.


Like Hubspot is for CRMs, Moz has become the go-to for this particular branch of inbound marketing. Moz’s range of tools is impressive enough, but add in the fantastic library of resources, and you’ve got a clear contender for SEO tool champ.


ContentKing promises to be the only SEO auditing solution that can monitor and report on your web properties 24/7. This feature is ideal for helping you to identify and rectify issues quickly before website performance is affected or you lose a valuable customer. ContentKing integrates with various platforms, including Google Search Console, Google Analytics, and Slack; the latter makes it great for communicating issues with your internal development team.

The best social media platforms for inbound marketing

We’ve already mentioned Hubspot’s social media capabilities, which you can find out more about on their website. Here are a few other inbound marketing tools that can help busy marketers schedule and amplify their content on social media, create stronger community connections and reach new customers.

Sprout Social

With over 30k brands on its books at the time of writing, Sprout Social has earned its stripes as one of the most user-friendly social media tools for inbound marketing. Sprout offers a range of social media publishing, scheduling and reporting tools, and conversation management and measurement.


Hashtagify is a valuable platform for Twitter and Instagram users who need to optimize their hashtagging strategy. The platform tracks influencers and generates hashtags to improve your reach. Hashtagify also offers recommendations for boosting engagement as well as custom suggestions for your next posts and influencers and competitors to consider tracking.

The best content experience platform to boost your inbound marketing

At Foleon we believe that great inbound marketing happens through exceptional content experiences. That means creating integrated content journeys that hit exactly the right notes with your target audience, build trust and smooth their way along the path to conversion.


Forgive us for blowing our own trumpet but as users of our own content experience platform we can confidently sing its praises. We designed Foleon so content creators of any skill level can craft professional, interactive, media-rich content, on any device from anywhere in the world. Intuitive interfaces and drag and drop editors make both creation and editing a breeze and the marketing personalization features are second to none.

The best writing tools for inbound marketing

We always go for quality over quantity when it comes to content. But content creators still need to publish a healthy amount of content to reach different audiences and support lead gen, customer retention, and sales activities.


In our humble opinion, Grammarly is the top platform for spelling and grammar checks. We just couldn’t do without it. In addition to its valuable QA capabilities, Grammarly offers a wide range of tools to help busy content creators get more quality content to market.

Coschedule headline analyzer

Writing impactful headlines is tricky. It’s hard to strike the balance between writing a headline that grasps your audience’s attention amid all the competition while still being clear about what your reader will get from your article. Getting it right means delivering a great customer experience and building that all-important trust and credibility. Plus it’s much better for your bounce rates.

The best inbound marketing design tools

Many content writers struggle with creating great visual designs. We can’t be great at everything, right? Having access to professional templates, efficient collaboration tools, and slick image editors can mean the difference between a design that enhances your written content and images that distract and deter. Here are a couple of winners for you to consider.


Canva helps busy marketers create high-quality graphics for social media, video, presentations, posters, logos, and much more on any device, from anywhere in the world. Users can choose from thousands of templates to find one that truly resonates with your brand and audience and create images


Photopea has pretty much everything you need in an online image editor. The software can run on any device and it handles both raster and vector images. If you need an image resized in seconds, no problem. Or perhaps you want to create a professional illustration, web page, or animation from scratch. It can all be done with this user-friendly tool.

Great tools for inbound marketing analytics

Monitoring and tracking your inbound marketing performance is vital. It helps you plan and allocate budget, improve your campaigns, understand your audience better and hone your direction of travel. Naturally, you don’t want to spend hours trawling through data to get those valuable insights. Here are two great tools that will give you the accurate data you need to succeed in your inbound marketing activities.

Google Analytics

Google Analytics is the go-to marketing analytics package. It’s free, super simple to set up and manage, and it helps you measure just about everything under the digital sun. Plus the resource center and the Google Analytics Academy training and support are incredibly useful, no matter what specialism of marketing you come from.


Mixpanel takes care of a number of the same tasks as Google Analytics such as website navigation flows, engagement metrics, and suchlike. The key difference is the way Mixpanel approaches marketing data.

Choosing the right inbound marketing CMS

Choosing the right Content Management System (CMS) takes time. But as one of the most important inbound marketing tools, it is 100% worth taking your time to find a solution that will suit your business and your team, now and long into the future.

Top things to consider when choosing a CMS

  • Price. You’re always going to want a good ROI for your martech spend. CMS’ aren’t ridiculously expensive but they are an ongoing cost so you need to make sure yours can deliver what you need. Fortunately, most CMS providers offer a variety of plans and can be customized to suit your business as it evolves.
  • Ease of use. The best CMS is pretty straightforward to use with WYSIWYG editors which makes it easy to edit and update pages. You may want to add your own code at some stage (in the case of the aforementioned Google Tag Manager, for example). Therefore it’s definitely a good idea to pick a tool that supports this.
  • Which other companies use them. There are few better ways to tell if a product will suit your business than to check who already uses it. For example, if you are an e-commerce merchant you’ll want to see other businesses in your sector who have been successfully using the CMS over time. You’ll probably be able to find testimonials and case studies on the company websites.
  • Good levels of security. It goes without saying that keeping your business and your front-end users safe is critical. Updating your CMS is a surprisingly time-consuming and complex task and things can go awry. Take this advice from someone who has been there! When you are going through the consultation process ask your provider to give you a complete overview of how updates will work, who is responsible for the SSL certificate, and how manual backups will work.
  • Customer support. You might not need much hand-holding after the first few months but it’s good to know that it’s there!

Time to update your toolkit

We’re sure by now your notepad is choc-full of ideas and inspiration for the tools you want to have in your inbound marketing tool belt. As we mentioned above, if you feel overwhelmed by choice or can’t decide on what your priorities should be or how they will all integrate together as your needs change, get in touch with the company. If they are worth their salt they will be more than happy to discuss the best solutions to fit your business and will be on hand to support you with any training and implementation you need.

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Raul Tiru

Raul Tiru


Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit