Creating a User-Generated Content Strategy to Drive Sales

Why is user-generated content so important?

User-generated content is an important part of any content marketing strategy.

  • Gain access to free marketing content
  • Increase engagement and reach with your brand
  • Build trust with customers by showing them social proof of what others think about your company
  • Create more opportunities for people to share their experiences with your product or service

Building a strategy

As part of your marketing strategy, you should encourage customers to create more user-generated content about your business, products, and services.

Step 1: Identify your goals

First, you need to know what you want to achieve and what type of UGC will help you reach those goals.

  • Increase sales of VPNs by 20% within six months
  • Improve brand awareness by partnering with three tech influencers on YouTube
  • Build trust with potential leads by adding customer testimonials to your website

Step 2: Decide how you will reward participants

The next step is to decide how you’ll reward your participants. The goal here is to incentivize users to create content and share it — and for you to reap the benefits.

  • Discounts, free products, or other incentives for users who submit user-generated content that meets certain criteria (for example, “most viewed” or “best comment”)
  • Exclusive access to special offers and products only available through your program
  • A chance for one lucky winner each month to win a prize

Step 3: Acquire user-generated content

The third step to creating a user-generated content strategy is acquiring the content.

  • Running social media contests
  • Finding reviews on G2 or Clutch
  • Partake in a social listening strategy to find online mentions of your brand
  • Use hashtags
  • Leverage influencers
  • They created a giveaway for users to win a copy of Elden Ring.
  • They used social listening strategies to find positive brand mentions from the giveaway winners on Twitter.
  • They quickly responded to the winner of the giveaway, acknowledging the positive message. An effective next step could be turning the tweet into a high-quality image using a tweet image generator tool and sharing it across all social media platforms, expanding its reach.

Step 4: Feature user-generated content

Now that you know all about user-generated content and how to create it, let’s talk about promoting this new content across your platforms.

Wrapping up

A user-generated strategy can be very powerful in marketing your product or service. It gives customers an active role and creates a personal connection with your brand.

Interactive Guide

Why content experiences?

Rethinking the B2B customer journey and achieving success with modern buyers.

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Raul Tiru

Raul Tiru

Co-founder, Founder Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit