What are the biggest Digital Marketing Challenges? Which Goals are Digital Marketers trying to achieve? Find out in this article. Get Statistics to Benchmark your performance and Strategies to improve. Let’s get into it. Top Digital Marketing Challenges We’ve compiled a list of top Digital Marketing challenges we found from talking with our customers…

By Sim Samra From first impressions to commencement day, your job as a higher education marketer is to create meaningful relationships that will leave a lasting impact on students and alumni. Today, most students will tell you that their first touchpoint with a university was online. Prospecting students will most…

By Torrey Tayenaka Imagine putting in the blood, sweat, and tears to create a flashy video full of pizazz, but all you hear in return is the sound of crickets. Did the viewers like it? Do they want more? Did they even pay attention? The truth is, business owners today…

Make sure your reports stand out from the crowd by following these formatting rules. Introduction 1 Best practices for writing a report 2 Your checklist for creating reports for maximum impact 3 Why great design matters when creating maximum impact reports 4 Why great design matters when creating maximum impact reports 5 Why great design matters when creating maximum impact reports 6 Will your…

Learn how to create even more content with the same (or less) budget. Introduction 1 Why is scaling your content important? 2 Defining and managing roles 3 Promoting good governance 4 Empowering your team 5 Choosing the right content distribution tools for scaling 6 Conclusion Introduction Let’s get right down to…

Discover how to keep up with innovation as the rules of engagement change. Introduction 1 Welcome to the digital age 2 The role content marketing plays in the digital age 3 The benefits of content marketing for higher education 4 Guiding the student journey 5 Institutional branding 6 Measuring success 7 Engage faculty, staff and current students 8 Foleon for higher education 9…

By Minnie Ongsricharoenporn Any salesperson’s worst fear is having a potential client fall asleep during a meeting or leave confused and unsure about their product. …

By Sean Filidis Many marketing blogs have the ‘to gate or not to gate’ debate pride of place. That answer comes with conditions. You knew there was a catch, right? Of course, you did. So, here we go — to gate to the best of your ability, and gather the…

Make sure your reports stand out from the crowd by following these formatting rules. Introduction 1 Best practices for writing a guide 2 Your checklist for creating reports for maximum impact 3 Why great design matters when creating maximum impact reports 4 Why great design matters when creating maximum impact reports 5 Why great design matters when creating maximum impact reports 6 Will your…