By Julie van der Weele We’re a multi-talented bunch, us content marketers. We create valuable, relevant content that hits just the right note with our target audience. We devise strategies that smooth the customer journey, boost conversions and give the brands we work for the competitive edge. But ask any…

What is StoryLab.ai’s Google Ad Headline Generator? StoryLab.ai is an online tool that generates content ideas for you. Are you struggling to find the perfect Google Ad Headline for your next campaign? We got you covered! Simply enter your company name (optionally), describe your product and hit the ‘Inspire me” button. Our A.I. generator will give you…

By Lars Steffen Onboarding, who has time for that, right? It’s true; we’re all short on time. But when you’ve chosen a new marketing software, you need to take the time to understand how it’s going to slot into your strategy, deliver results and achieve your marketing goals. I’m Lars…

By Sim Samra “So much to do, so little time…” Famous words from every Marketing team ever. We’ve all felt this way, but the reality is if you want your content to stand out on the web, you’ll need to scale your content production to meet your demands and stay…

By Sean Davis If you observe the present scenario, the B2B market is evolving in tandem with technology. Fresh tactics are gaining momentum, especially when you talk about the use of animation. A lot of marketers are already raving about the benefits of B2B animation. Animated videos, in particular, are…

Here are six killer campaign examples to guide your success. Introduction What is B2B marketing, really? What makes B2B different from B2C? Defining success in B2B marketing 6 B2B marketing examples to inspire you Ask the Expert by Quickbooks Employee Advocacy by Drift Radical Regeneration Manifesto by Bidwells Did you…

By Julie van der Weele B2B content marketers, we feel your pain. Long lead times, challenges with conversion attribution, getting your messages past the gatekeeper at the companies you’re targeting… It’s not easy, that’s for sure. Good job that you’re the super-tenacious, resourceful marketer that you are. And even better…

By Julie van der Weele Rather listen? Foleon · How To Grab Virtual Event Attendees Attention With Marketing Collateral Remember those halcyon days where you could just rock up at an event, grab your first of 20 free coffees for the day, run into random old acquaintances, ex-employers, or colleagues from way…

By Sim Samra There are plenty of things in life that fall in and out of fashion; flared jeans, for example. But I am willing to bet my vintage Levis that outdated inbound marketing tactics will (thankfully) never grace our doorstep again. Certainly not on a meaningful scale. Inbound marketing…