By Dennis Looijenga

Content is the poster child for your organization. Good content in the right context should be available anytime, anywhere. Good content has many different properties, but the most important one is definitely: knowing why and for whom you are creating your content. We’ve previously written a blog: How do you define a goal as clearly as possible with even more specific objectives? This blog will discuss the concept of the target audience. Who is the target audience of your content?

Your target audience

It is essential that you know who your target audience is and what they require. What type…


By Lilian Timmers

We are all familiar with the old cliché “a picture says more than a thousand words”; but in many cases, this could not be further from the truth. The right image plus your content can prove to be the golden ticket for your online magazine, but it’s very easy to make a mistake. So how do you create an enticing page and what can you do to inspire the reader to click through to the next one? Five tips to help make choosing an image a lot easier.

1. Make sure the image matches your content

Research shows that our brain processes images a whopping…


By Lilian Timmers

Images are super important when getting started with your online publication. That goes without saying. Roughly 70% of the content in online publications using our software consists of GIFs, pictures and videos. But how do you find suitable images that you’re in fact allowed to use? Not everyone is aware of copyright issues relating to the use of images. Just because you can find a picture using Google does not automatically mean you’re free to use it in your publication.

Identifying rights

You quickly grabbed a pic from the web to complete your article, whitepaper or story: it’s so…


By Roëll Bakker

There’s a rumor going around that digital publishing is killing the agency model. Just google “agency is dead” and you’ll see what I mean.

Brad Jakeman, the president of PepsiCo says, “The agency model is not going to bend — it’s going to break.” And he’s just one of the pessimists asserting that today’s digital landscape has made agencies outdated and obsolete.

The growth of digital marketing and communications has shaken things up. Offline marketing spend is way down. Large-scale investing into agencies for TV campaigns is no longer commonplace.

Traditional print agencies that don’t adapt with…


By Aaron Haynes

Adopting an account-based marketing strategy tends to be a very effective approach for Business-to-Business (B2B) companies. And, when you focus on creating campaigns to secure specific clients, you’ll need to harness the power of content marketing.

Creating and publishing optimized content can help you to catch your target customers’ eyes, provide them with value, earn their trust, and ultimately lead to the sales you’re looking for.

In this article, we’re going to provide you with the tips you’ll need to assemble a powerful account-based content marketing strategy.

What is account-based marketing?

Before jumping into the tips, let’s take a moment to…


Create Digital Prospectus and Attract More Students

Reach modern audiences more effectively with mobile-friendly, interactive prospectus that stand out.

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Easy to use

You won’t need a designer

With our intuitive drag & drop editor and suite of customizable templates, you’ll save on design costs and speed up your turnaround time.

  • Get lots of professionally designed templates
  • Use our powerful media library to manage your assets
  • Build it fast with our easy to use drag & drop editor
  • Everything is fully customizable to fit your brand

Mobile-friendly

Perfectly responsive right out of the box

Regardless of what screen size your audience uses, your prospectus will look equally gorgeous on every device.

  • Your prospectus are responsive out-of-the-box
  • Make micro-adjustments for different screen…


Create Interactive Digital Reports that Stand Out

Transform boring reports into interactive works of art that inspire and inform readers on any screen.

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By Sean Filidis

Did you know that Account Based Marketing (ABM) leads to more return on investment than any other marketing strategy? In fact, 97% of marketers surveyed by the Alterra Group agreed it was their top marketing initiative in regards to ROI.

ABM is not a new string in the savvy marketer’s bow, but it is becoming increasingly popular and more accessible due to advancements in technology.

Marketers have long understood the power of ABM to create better alignment between marketing and sales, identify best-fit accounts, and run highly personalized campaigns across optimal channels.

But the ability to measure…


Score recurring work opportunities and enable co-creation with immersive content experiences

Foleon helps agencies delight clients with remarkable content experiences that are highly engaging, interactive, and measurable.

Request a demo

Foleon helps you achieve your business goals

In today’s world, effective communication requires content to be highly visual, mobile-friendly, and above all, measurable. Stay ahead of the competition by offering your clients tailored solutions that fit the needs of modern-day content consumers.

Creative agencies leverage Foleon to:

  • Turn static content into interactive, personalized assets
  • Enable co-creation and score recurring work opportunities
  • Reduce design complexity, and simplify security and governance
  • Monitor reader engagement and advise clients accordingly

Your all-in-one interactive content creation platform

From visually appealing reports to client engagement content, from lead capture assets to conversion-oriented sales collateral. …


Make the Switch From PDFs to Smart Web Publications

Create media-rich, interactive documents that are mobile friendly and measurable.

Request a demo

Easy to use

You won’t need a designer

With our intuitive drag & drop editor and suite of customizable templates, you’ll save on design costs and speed up your turnaround time.

  • Get lots of professionally designed templates
  • Use our powerful media library to manage your assets
  • Build it fast with our easy to use drag & drop editor
  • Everything is fully customizable to fit your brand

Mobile-friendly

Perfectly responsive right out of the box

Regardless of what screen size your audience uses, your digital publication will look equally gorgeous on every device.

  • Your publications are responsive out-of-the-box
  • Make micro-adjustments for different screen sizes

Raul Tiru

Founder https://GlobalOwls.com. You have a story to tell. We want to help. Let’s create memorable content. #Nonprofit #SocEnt #Charity

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