7 Examples of Interactive Content to Help Enable Sales and Close More Deals

  • Gamification
  • Interactive Video
  • Assessments
  • Calculators
  • Webinars
  • Polls, Surveys, and Quizzes
  • Interactive Infographics

The benefits of interactive content: aligning sales, marketing, and human nature

Before you can begin utilizing these different techniques to their fullest, however, it’s imperative that you arm yourself with a holistic understanding of exactly why interactive content is so effective and how it ties into increased sales power and more closed deals.

The power of gamification

A fundamentally empathetic understanding between an organization and its customers is the heart and soul of consumer loyalty. Building that trust should be at the core of every marketing initiative.

Interactive Videos

Interactive videos are some of the most popular types of interactive content, and it’s easy to understand why.


Assessments can be tailored to target practically any persona or demographic you could imagine. They are an excellent way to garner quality information for both the prospect and the marketing team alike. Not only does it offer solutions to the problems that brought the user to the content in the first place, but it also provides invaluable data on what particular elements of the problem are most at the forefront of the consumers’ mind.


Interactive calculators occupy a similar space to quizzes and assessments but have one key advantage. They’re extremely easy to use and require less time to deliver value to your prospect.


While this particular strategy might not seem like the most cutting edge marketing initiative, they can be transformed into powerful tools for interaction with a little know-how.

Polls, Surveys, and Quizzes

These forms of interactive content are some of the most wide-spread examples of these strategies in action. Chances are, you’ve probably seen these on social media websites like Facebook or Instagram, engaging with a casual audience about popular culture.

Interactive Infographics

As the old adage goes, “if it ain’t broke, don’t fix it.” But an upgrade surely wouldn’t hurt.


Making good use of interactive content is going to define the truly breakout marketing teams — the ones that can funnel qualified leads through their pipeline and into the waiting hands of their organization’s salespeople. Understanding the principles of why interactive content is so effective can go a long way toward building the next initiative to turn your target audiences into valuable prospects that are far more likely to close a deal.



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Raul Tiru

Raul Tiru


Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit