4 Reasons You Need a Content Creation Platform

So, what do compelling and competitive pieces of content look like?

First things first, what does “compelling”… mean?

  • Interactive and engaging
  • Cross-device and mobile responsive
  • A linear storyline
  • Tailored to your audience’s needs
  • Intelligent and thought-provoking
  • Integrated with tech marstack
  • Created quickly and on-brand
  • Spans the customer journey

Reasons to consider a content creation platform

Where do I start? Perhaps a linear approach is the best way to go (since it offers a nice segway to my first point) ☝

Web publications have a clear and easy linear structure to follow

Some websites are difficult to navigate and have pages scattered all over. It can be hard to know where to begin (and end) as a reader.

You can encourage engagement much more easily

The format in which you share your content can impact whether a conversation is possible with your audience or not. No one likes a one-sided conversation, after all.

All your content stays on-brand

As professional content marketers and designers, we need to ensure that every asset created works within the larger brand of the organization. A content creation tool allows for the adherence to brand guidelines so that there is consistency across all assets, no matter what department is creating the content. Much of this has to do with
setting up templates in advance so that any stakeholder can use them to build their asset without starting from scratch.

Measure content effectiveness effectively

As with any piece of content, you’ll want to know whether it’s yielding a return on investment (ROI) or not. Many organizations get so caught up in vanity metrics that they lose sight of which ones reflect their target audience. Content intelligence helps with everything from how smoothly your operations are running to the type of content that resonates with your audience.

Convincing your teams to get on board

Now that you know the secrets to unlocking the contentverse, it’s time to stand out with content that packs a punch and is designed to catch the right attention. We know you may have difficulty convincing your teams and stakeholders to jump on board with a content creation platform.

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Convince internal stakeholders to invest in a content creation platform that you need.

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Raul Tiru

Raul Tiru

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit