4 Reasons Why Digital Publishing Is A New Revenue Opportunity For Agencies

Reason 1: Lots of New Potential Clients are Emerging

While offline marketing spend spirals downward, online advertising and digital marketing campaigns have seen huge growth in the last five years, largely thanks to the widespread adoption of smartphones.

Reason 2: Producing and Distributing Content is Hard Work

This year, content marketing was touted as the most effective digital marketing strategy. Simultaneously, Statista predicts that digital publishing revenue in the U.S. will grow from $7.19 billion in 2016 to $8.88 billion in 2022.

Reason 3: Agency Expertise is Needed to Produce Content That Stands Out

According to MicroFocus, 2017 saw an average of 293,000 Facebook status updates and 136,000 photos uploaded each minute. Instagram users posted 46,740 photos every minute, and users Tweeted 656 million tweets per day.

Reason 4: The Web is for More Than Just Websites

For many agencies that have gone digital, designing (and perhaps developing) websites typically make up the bulk of their revenue-producing work.

Conclusion

If the numbers reveal anything, it’s that digital publishing presents a huge opportunity for agencies. When the craft of the agency meets the fresh opportunities of technology, the result is content that is more effective and more engaging.

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Raul Tiru

Raul Tiru

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit