16 Types of Effective Sales Collateral [Examples included]

https://www.foleon.com/topics/sales-collateral

Introduction

What’s in this guide?

1. What is sales collateral?

What kinds of sales collateral are most effective?

Who creates sales collateral?

2. Types of sales collateral

3. Sales collateral for the awareness stage

Awareness stage

Blog posts

Social media

eBooks and guides

Website landing pages

Pillar pages

Infographics

Newsletters

4. Sales collateral for the consideration stage

Corporate brochures

Fact sheets

Product catalogs

Case studies

White papers

Videos

5. Sales collateral for the decision stage

Presentations

Proposals

Digital reports

Loyalty stage

6. How to develop and design your sales collateral

Identify what your audience needs

Recycle and repurpose your marketing collateral

Make sure it’s on-brand

Use the right tools

7. Time to produce great sales collateral

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Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

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Raul Tiru

Raul Tiru

Co-founder https://StoryLab.ai, Founder https://GlobalOwls.com. Let’s create memorable content. #ContentCreation, #ContentMarketing, #Nonprofit

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